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INVESTMENT APPROACH
Ardent seeks to buy global equities, at reasonable prices, in high ‘Return on Investment’ (“ROI”) companies that can be held for lengthy periods of time.

DISCIPLINED INVESTMENT PHILOSOPHY

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Active investing is contrarian irrespective of growth or value

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Company selection is a factor of intensive research, considering the firm's long-term prospects, adaptability and competitive strategy

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Objectivity is key to seeing reality for what it is, knowing when to be patient, when to be decisive or when to step away

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Base decisions on a sound theoretical framework, tempered by historical perspective and minimal emotional or cognitive bias

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PORTFOLIO FRAMEWORK

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Opportunistically invest in 10-15 core names, selected for their ability to deliver above average ROI and superior long-term prospects

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Capitalize on market dislocations to acquire researched, quality securities

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Wait for discounted entry prices to initiate any purchase

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Remain focused on the economic fundamentals of the company, its operating expertise and its ability to sustain its dominant position

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Expect to hold core positions for more than five years

©Ardent Capital Management, Inc.

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